I just received my new prints from MPIX. Definitely an improvement over previous prints but nowhere near as bright as my soft proofing would have me expect. One thing that I've noticed with each MPIX print is that some of the colours that were a little washed out in the photo are much more vivid. My particular photo involves a tiger cub in the sun and the brighter parts of his/her back are kind of a washed out orange which MPIX seems to correct however the background is much darker than when I soft proof. MPIX does have a guarantee that I might look into but even what I have is significantly better than the Apple prints. Also MPIX sent my my larger print in a box with a sturdy backing while Apple shipped rolled up in a triangular box.